I’ve played the agency Norwich game. I’ve optimised this page and acquired links to rank top for SEO Norwich and it’s just not worth it. According to Ahrefs there are 250 searches a month for “SEO Norwich” and I bet as much as 200 of those are digital marketing folk in Norwich who check where their agency site ranks
There are some excellent agencies in Norwich such as Candour or Fountain Partnership but these are few and far between.
Agencies tend to work in silos.
Web design companies in Norwich can be terrible in thinking about site conversions; rather they focus on making the most attractive, responsive site for the money.
And most Search Engine Optimisation companies only care about boosting search traffic rather then correctly focussing on revenue as Neil Patel is renowned for.
If your site isn’t converting traffic into leads or paid customers then you are wasting money on online marketing. Your SEO agency Norwich needs to first work on optimising every landing page that they are sending keywords to for maximum effectiveness.
If you’re paying for Search Engine Optimisation in order to capture new leads then you’d better make sure there’s an obvious and prominent lead capture box or button on your sales page and every landing page that’s being worked on.
But if all you’re doing is a ‘sign up to our newsletter’ box or a plain looking contact details box with 7 fields that all need to be completed then then you and your potential customers are missing out. You need to encourage and persuade your potential customers into leaving their details through a direct response offering.
And to do this you need to bribe.
You need to offer an opt-in bribe in return for their email, also known as a lead magnet by the legendary internet marketer and software as a service expert Clay Collins from Lead Pages. More often than not, you will have already written the content for the opt-in bribe as a blog post or on a FAQ page which can be turned into a ‘7 top tips’ download very quickly.
Outside of direct selling, building an email list is often the most valuable goal and conversion you can have online as you can start to build an ongoing relationship with people through education based marketing. Help people to learn about the benefits of your products and services and let them know what your company has been up to on a human level. Email still remains the most effective one on one marketing there is.
And you need to optimise.
Once you’ve set up your lead capture across multiple pages you can start to see, through Google Analytics, which pages convert the most and you can then work with your SEO services company to optimise search traffic on those pages. To do this you can you use Google Webmasters to find search phrases that Google is showing the page for, but which have a low click through rate and then look to improve the titles and headings of the page.
Search engine optimisation (SEO) can often be a waste of money if a website fails to capture leads due to an absence of thinking about conversion rate optimisation (CRO) and solid web design.
Being clear on the purpose of your homepage and other pages will enable the SEO agency you choose to get you more customers and make your the most money.
And that’s what digital marketing should be about.
Here are some of the shady tactics we have seen first hand by SEO agencies in Norwich Norfolk – look out for any of these, they are all against Google’s Webmaster Guidelines and if discovered can get your site penalised and even taken out of the Google index: